ekiminteractive.com

I have provided a variety of clients with full-service web design and development, marketing strategies, graphical arts, and illustration in such industries as law, medical, commerce, non-profit, education, and health.

Partial List of Clients

• Adaptations: The Young Adult Life Skills Network
• Anthony Thomas Hair Studio
• The Center Studio
• CyberStaff Learning Solutions
• Dew Drops, Inc.
• GeneticaLens
• Jan Franks
• The JCC in Manhattan

• Jonathan D. Davis, P.C.
• Koochaloos
• Ma'yan: The Jewish Women's Project
• MCL-Designs
• Michelle R. Yagoda, M.D., P.C.
• Mimeo.com
• Scanners-for-Less
• The University of Rochester

Every project and website is unique in how it is designed, perfected, and built. Below is an exploration into my design process and workflow.

Learn & Listen

This is the reconnaissance. This is the gathering of information. This is the discovery of what is to be. All websites can start with a single concept or a justified need, but the details must then be filled-in to strengthen the process. In order to design a beautiful, functional, and accessible website focused on the appropriate audience, I need to understand exactly who the client is and what their motivations and frustrations are. I have to see through their eyes what it is they do and do not want from this partnership. There will never be anything of worth produced without this step. (Read More)

Simply Prioritize

The simplicity of prioritizing a list of items enables both me and the client to focus on a specific roadmap. This will set the standard and become the guiding light through the entire process. The prioritization of every single worry or issue, goal or need, and want or emotion involved with the website will become the benchmark for how it is designed and how it functions. (Read More)

Learn to See

Armed now with a detailed roadmap, I can begin the iterative design process of building mockups with concrete design solutions. These design solutions will become my toolkit. The goal of the iterative process is to create a beautiful, functional, and accessible website focused on the appropriate audience. Nine times out of ten, the first few designs will never see the light of day by the interactive public. However, by working through a design with a prioritized checklist of issues, the trial and error building process, and usability results and subsequent modifications, it will eventually attain its desired goal. (Read More)

Polish to a Shine

During this process, a lot will be learned about the website project and many of the priorities will evolve along the way. In turn, the design will also evolve and react so that it is the best possible solution it can be. A website is a commercial for the message it is speaking. It can always be available, it is can always be accessible, and it can always be current and flawless. The iterative process will ensure that the appropriate amount of thought and time goes into a particular design or choice of designs. (Read More)